NEW Sports Luxe Collection
Dance-based Fashion Film Album
Hand made in The Grandad Company’s London home Studio; The Grandad Company is a closed-loop street wear brand whose mission is to breathe life into reclaimed vintage menswear for a new unisex generation. An upcycling brand, with being environmentally conscious at its core.
“Wear your grandads’ clothes!” Don’t let your grandads’ clothes go in the bin!
CONTACT HERE if you are interested in recycling old clothes. Send in images of items you wish to donate, and The Grandad Company will respond to you regarding postage. Those selected will be provided with a discount on items.
Rooted in a love and admiration for grandads, founder and designer Jess Grech adopted her philosophy and core values from her stylish grandad. Spending a significant time as a child with him she became fascinated with his clothes – the quality, the texture and the age.
“With years of experience in the fashion industry I continue to always seek out the same aesthetic embedded in my grandad’s style. I produced this range by meticulously deconstructing original vintage items and reworking the materials into unique and ethical garments. Rejecting fast fashion by creating high-quality, long-lasting products that are fully circular, offers a repair and reuse programme to push a sustainable lifestyle. Caring about this creative subject not only enthuses me to independently manufacture and convert garments in my studio but continually intrigues curiosity regarding the process, history, environmental issues. I am proud to break down boundaries as items that were originally old menswear, can now be adapted so that anyone can wear it.”
The Granddad Company set of values follow the 5 C’s- Care, Conscious, Convert, Create, Current.
Donate unwanted clothing or shoes for 25% of your custom order.
You can request to see my vintage clothing stock and available sustainable fabrics, in order to be involved in the design process; for your very own limited edition.
Every collection is inspired by someone’s Grandad. If you wish for the concept to be your Grandad, email images and a bio for a reduced price on the entire collection.